Making Cents...
Now that I'm done with writing papers and taking finals, I'm going to start an occasional theme in my blog, and that's focusing on wrestling as a business. If you're the owner of a small time company, this is aimed at you. It's a way I can give back to the business. Sometimes it will seem like common sense, but I hope to offer up some nuggets here and there.
I'm going to start by talking about advertising. This is the place where I've seen lots of mistakes by promoters of smaller companies. The basic form of advertising in the wrestling business is the flyer/poster. Every time you go to see any of the "bigger" companies, you'll walk out to your car and find it covered in handouts for smaller companies. The last few times I've been to ROH, I've collected flyers for companies like "Fireworks Championship Wrestling." In my opinion, posters and flyers are the best bang for your buck, advertising wise. They're cheap, and they can go just about anywhere. You can put them on drink machines, convenience store windows, grocery store bulletin boards, local sandwich shop windows, etc. You can canvas a large area of people with just a little effort and a little cash.
The other area in which you can expose your product to a large audience with little effort is TV. But I'm going to go out on a limb here, and say that advertising your small company on television isn't exactly the best idea. If your ad runs during a wrestling show and features footage from your smaller company shot on a camera bought at Best Buy, how do you think it's going to look compared to the footage of WWE's programming, or even TNA's programming, both shot on professional quality cameras? It makes your company look bad, as it's not on par with the wrestling program it's up against. Fans are going to immediately connect your company with a lower level of quality than what they are used to. Of course, they're going to recognize that if they come to your show, but you can win them over with atmosphere and heart. Not to mention that they've already paid.
To give it a little perspective, lets say you are a fan of Alien with Sigourney Weaver. While watching Alien on cable one day you see a commercial for Hybrid (check here for a review). At first sight, they're both alien movies, they both take place in outer space, and they both have female protagonists. Even though by that definition, they're equal movies, if you were to see an ad for Hybrid while watching Alien, you'd hardly want to check out the movie because Alien is obviously higher quality. This is what happens when you advertise your smaller company during RAW. As with everything, there are exceptions. ECW could advertise during RAW specifically because it had the perfect devil may care attitude about production quality. Beware, though, that attitude like that is rare, and your company is probably not able to reproduce it. Not knocking your product, it's just that ECW is a once in a lifetime kind of deal.
Finally, a great form of advertising that comes dirt cheap is available, and that's the internet. If your company doesn't have a MySpace account, or a FaceBook account, it should. MySpace and FaceBook are great ways to connect with your fans for free, as long as you have internet access. Sending bulletins on MySpace only costs the time in which you take to post it, and can alert anyone interested enough to become a "friend" of what is going on with your company. Having a website is a bit like TV advertising. If you can have one made that looks phenomenal, then do it, but if it looks like your cousin Eddie did it for you ten years ago on Geocities, then don't. It will hurt you much more than it helps.
Remember that advertising is supposed to help your company look better. Make sure to get the best bang for your buck without making your company look cheap and low-profit. When people make the investment to come see your company, they want to believe it's going to be around for the next show.


It's quick. It's cheesy. It's only momentarily satisfying, but with a slightly greasy, guilty aftertaste. It's the McDonald's of wrestling. McMahon's is shoving drugged, un-human, overly-beefy dandys down our collective throats and calls it Entertainment the same way those Golden Arches shove drugged, overly beefed processed patties and call it nutrition. This "Sports Entertainment" is satisfying for the fans and, like fast food, horribly unhealthy for everyone involved. What used to be revered a sport has been sacrificed at the altar of our short attention span and desire for convenience alongside breakfast, lunch, and dinner.
OVERWHELMING amount of Roids before stunning the world and putting the spotlight on wrestling(Benoit). The other, we don't really know about. What this means is that two years ago, there were at least eighteen guys on the WWE roster on "the juice." There's no real telling how many truly are. Apparently, Batista is adamantly denying his name being in the hat, but how many people look at Batista and think "Wow, what natural size?" What's surprising here isn't just the obivous. It's the names that seem out of place. Who, in their right mind, would think Funaki is using steroids? Smackdown's #1 Announcer needed steroids? REALLY?? Look at who else is named on the list. Umaga?? Regal?? Chavo?? SIMON DEAN?? Looks like we finally figured out the secret to the Simon System, huh?


One brands gain is another brands loss. Specifically, Raw’s gain is Smackdown’s loss. The Friday night CW offering loses a large amount of talent in this year’s draft. Whereas I could actually say good things about some of the talent leaving Raw, I can’t say that about Smackdown. The move that will hurt the most is “The fastest rising star in Sports Entertainment” Ken Kennedy. Kennedy is money in the bank, and I’m not talking about his Wrestlemania win. The guy oozes charisma, and is one of the few stars that bleeds desire the way a young Stone Cold Steve Austin once did. That’s not even considering the built in Main Event feud with Edge that was waiting on a silver platter when Kennedy was healed up. 